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  • Lisa Feehan

Unlocking PPC: A Beginner's Guide for Alberta SMBs

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Are you tired of struggling to connect with your target audience? Want to be seen by the right people at the right time? Enter Pay-Per-Click (PPC) advertising, your ultimate tool! In this beginner's guide, we'll embark on a PPC adventure, unraveling its basics and providing pro tips to master this powerful advertising tool.

What is PPC Advertising?

Imagine PPC as a game of darts. You choose your target, aim, and shoot (place your ads). When someone likes what they see, they click (bullseye!). These ads appear on websites, Gmail, discovery pages, and search results. Pay only when someone clicks, and voila! Your ad reaches the right audience. Simple, right?

How does PPC work?

Get ready to level up your advertising game with Pay-Per-Click (PPC)! It's like a treasure hunt, where each click leads to your website, and you control the treasure map (your budget). Learn how to optimize PPC campaigns and hit the jackpot of online advertising!

  1. It's budget-conscious - You're in control of your budget with PPC. Set a daily or monthly budget and pay only when someone clicks your ad—no hidden fees. Google regulates ad frequency based on your budget, ensuring consistent coverage. Adjust your budget anytime. The average spend ranges from $500-1000 per month.

  2. You can monitor ad performance - Unlike traditional advertising, PPC platforms provide detailed analytics. Track metrics like click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI). Monitor performance, improve ads, and optimize campaigns for maximum results.

  3. PPC is flexible - Digital media is dynamic. Adjust ad campaigns for optimal results. Make tweaks to copy, imagery, and campaigns without reprinting or incurring extra costs. It's eco-friendly too—goodbye, paper waste!

  4. Reach the right people - Target your audience based on demographics, locations, and interests. Don't waste ad spend on unlikely converters. Get more bang for your buck and increase ROI.

  5. Build brand awareness - Pay for clicks, but don't underestimate the opportunity to get your name out there. PPC establishes trust by placing your brand in front of a large audience. Drive traffic, build exposure, and boost brand recognition.

  6. PPC is for all sizes - No size limitations here! Businesses of all sizes can use PPC to grow their online presence and drive traffic. It's customizable and cost-effective. Choose a campaign that suits your budget!

Is PPC right for you?

Consider your target audience, website, and objectives before diving into PPC campaigns.

  1. Is your audience online? - PPC works for both B2B and B2C businesses. Catch potential clients in the act, as most people research online before making a purchase.

  2. Is your website ready? - Optimize your website for conversions and a seamless user experience. Each product/service should have its own page, directing users to obtain more information or complete a sale. Ensure relevant content and a mobile-friendly design.

  3. Define your marketing objectives - Identify if your goals include lead generation, increasing sales, or building brand awareness. Align PPC campaigns accordingly.


PPC advertising is your secret weapon! Reach the right people, optimize campaigns, and achieve your Alberta-based business goals. It's cost-effective, flexible, and boosts your online presence. Now, it's time to test your PPC skills and take your online presence to the next level!

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