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  • Connie Siu

Stakeholder Input and Digital Transformation Success

Professionals in a planning meeting

In the rapidly growing landscape of digital transformation, businesses are investing significant budgets in technology to drive success. However, achieving the anticipated return on investment goes beyond implementing technology alone. It requires a clear identification of end goals and a collaborative approach that engages all stakeholders from the beginning.

Defining the desired outcomes is crucial for digital transformation initiatives. This involves gathering input from stakeholders who will be impacted by the transformation. Understanding their perspectives on creating a competitive advantage, improving customer experiences, addressing key problems, and identifying the beneficiaries helps shape the vision and priorities of the transformation.

Once the outcomes are defined, stakeholders need to depict the ideal high-level workflows. These workflows serve as requirements for selecting the appropriate technology. By considering interdependent tasks that span across departments, businesses can avoid silo thinking and ensure that improvements in one area don't come at the expense of others. This step is often overlooked but essential for successful technology selection.

Pertinent data plays a critical role in digital transformation. Identifying the necessary data for each stakeholder group and determining the division of tasks between humans and technology is key. Incorporating data needs into the solution design enables leveraging data for business intelligence, a primary objective of digital transformation. Addressing user needs from data capture to data access and presentation is crucial for driving technology adoption.

Performance reporting is essential for monitoring progress and assessing the accomplishment of desired outcomes. Presenting data in a manner that is relevant and understandable to different roles, from executives to frontline employees, is important. Stakeholder input guides the depth and logic of data presentation, ensuring that reporting meets their specific needs. Neglecting this aspect can hinder the business's ability to utilize the full potential of the technology.

Successful digital transformation requires collaborative contributions from stakeholders at every step. Understanding their vision and needs holistically is vital. Implementing user-friendly technology that serves stakeholders' requirements facilitates rapid adoption. Failing to engage stakeholders for input can result in misleading objectives, resistance to change, poor adoption rates, mediocre solutions, and ultimately, a transformation that falls short of expectations.

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