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  • Eric Baryol

7 Digital Transformation Trends Every SMB Should Know in 2023

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In his blog post titled "The Top 7 SMB Digital Transformation Trends of 2023," Eric Baryol discusses how technology can help small and medium businesses (SMBs) overcome the challenges posed by the tough economic environment in 2023. He identifies 7 key digital transformation trends that can help SMBs cut costs, improve efficiency, and weather the storms of a rough economy. The first trend is the increased adoption of robust Human Resource Management System (HRMS) solutions. HRMS software can automate time-consuming and repetitive tasks, reducing the workload of HR staff and improving overall operational efficiency. It can also help business leaders make informed decisions about their recruitment strategy, employee promotions, and how to improve team performance.

The second trend Baryol identifies is the prioritization of the Digital Employee Experience (DEX). The COVID-19 pandemic has drastically changed the work landscape, and companies are doing all they can to keep staff happy by offering perks like childcare and mental health benefits. The better the DEX, the more efficient employees will be because technology is aiding their productivity, not hindering it. Businesses can leverage technology to improve DEX in five ways, including integrated Audiovisual (AV) solutions and all-laptop initiatives, among others.

The third trend is the protection of remote work environments and zero trust security. With the remote work trend on the rise, SMB cybersecurity is becoming increasingly important. Remote work environments create more endpoints to protect, and that requires a robust cybersecurity solution. Business leaders should avoid implementing bring your own device (BYOD) policies, as this can cause cybersecurity defenses to become disjointed, leaving the company vulnerable.

The fourth trend is the adoption of cloud computing. The cloud can provide SMBs with the scalability and flexibility they need to grow, reduce costs, and access innovative technology. It can also help SMBs move towards paperless processes, increasing efficiency and productivity.

The fifth trend is the use of artificial intelligence (AI) and machine learning (ML) in business operations. SMBs can leverage AI and ML to improve customer experience, automate routine tasks, and analyze data, among others. This technology can also help SMBs predict future trends, making them more agile and competitive.

The sixth trend Baryol identifies is the increasing importance of data privacy and compliance. SMBs need to ensure they comply with data privacy regulations to avoid penalties and reputational damage. They should also ensure that they have robust cybersecurity protocols in place to protect sensitive data.

Finally, Baryol identifies the seventh trend as the use of the Internet of Things (IoT) in business operations. SMBs can leverage IoT devices to monitor and track their inventory, improve supply chain management, and optimize energy usage, among others.


SMBs face significant challenges in 2023, but technology can help them overcome these challenges. By adopting the seven key digital transformation trends outlined in this post, SMBs can cut costs, improve efficiency, and weather the storms of a rough economy.

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