"Registered CDAP Digital Advisor/ Sr. Technology Operations Transformation Advisor | President of ASC Creative Ltd | Lead Advisor at Creative Revenue Strategy Group | Co-Founder at Better Futures Housing Trust

I learned from the best – Consumers Software, Microsoft and Ericsson. At Consumers Software (later acquired by Microsoft), I was part of the team that created and marketed e-mail. It may sound funny now, but we had to educate businesses on how to setup and use e-mail.

After leaving Microsoft, I started my own software development business which I subsequently sold several years later. This was the first of a series of businesses, all seeking to carve unique niches in various markets. I have also been, and remain a partner in several companies.

These experiences of working with business owners, clients, suppliers and other stakeholders have reinforced the idea that many business executives are fearful of technology because it is not easily understood. This is especially true as the diversity and complexity in the world of technology continues to evolve."